In a small town beneath the Himalayan foothills, a few hours from the tourist mecca of marijuana-scented Manali and aside some pretty spectacular landscapes, 30-year-old Indian designer Ruchika Sachdeva is sitting at a loom weaving the fabric that comprises her new collection. The man she sits beside, Labbo, has been working at this factory for 15 years; ordinarily, he spends his days tracing intricate traditional designs for shawls, but Sachdeva’s arrival affords him a creative autonomy – they developed this weave together, she explains, as "a modern interpretation of what he normally does."
This factory, Bhuttico, has been running since 1944 and is one of the multitude of traditional textile manufacturers that Sachdeva has spent her career traveling her country to collaborate with: in contrast to the oft-exploitative textile industry, Bhuttico is an equitably-owned co-operative that off
This factory, Bhuttico, has been running since 1944 and is one of the multitude of traditional textile manufacturers that Sachdeva has spent her career traveling her country to collaborate with: in contrast to the oft-exploitative textile industry, Bhuttico is an equitably-owned co-operative that off
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